Our Projects
Godrej No.1 Revamped Look to Life
This project was a seamless fusion of creativity and execution, crafted to unveil the refreshed identity of Godrej No.1 through a striking key visual. The journey began with an in-depth collaboration with the client team to align on a shared vision. Every element was carefully considered to ensure the visual not only resonated with modern consumers but also reinforced the brand's long-standing heritage.
Park Avenue’s Luxury Grooming Kit
Leveraging advanced CGI rendering, The Creative Roots brought the Park Avenue Grooming Kit to life with precision. We crafted lifelike textures, perfect lighting, and dynamic angles—achieving visuals impossible through traditional photography The CGI renders highlight every refined detail, offering flexibility ensuring a luxurious, consistent brand image across digital and print platforms.
Park Avenue Luxury Gift Set
The Creative Roots Studio drafted a visual identity that reflects its premium essence, drawing inspiration from Manhattan’s blend of classic charm and modern sophistication. By building a strategic visual mood board, we established a refined aesthetic using deep hues, glass textures, and striking contrasts—mirroring the brand’s formal yet bold persona. This foundation guided our approach in ensuring the product looked aspirational and high-end across all digital touch points.
Our art direction for the photo and video shoot stayed focused on sleek lighting, precise compositions, and an elegant colour palette to bring the brand’s luxurious appeal to life. By incorporating high-definition product shots, lifestyle imagery, and immersive videos, we created a compelling digital presence that enhances product desirability. From e-commerce listings to A+ content, every asset was tailored to maximize engagement and conversions.
Godrej Aer Mini Pocket
This project was an intricate blend of CGI precision and brand storytelling, designed to create an engaging and high-impact product visualization. Our goal was to elevate the Godrej Aer Mini Pocket with a photorealistic CGI approach that highlights its sleek design, functionality, and freshness.
