Meet the Team at The Creative Roots

Welcome to the heart of creativity and innovation—where each project is not just a task but a journey into imagination. Our team at The Creative Roots is a vibrant garden of specialists, each bringing over a decade of experience, passion, and a sprinkle of humour to the creative process.

Jigar Thakar

Founder/Creative Producer

Dixitaa Thakar

Mentor/Producer

Dixitaa Thakar brings a wealth of experience and a unique blend of creativity, management prowess, and innovative thinking to her role as a mentor at The Creative Roots. With a rich background in the broadcast media industry, Dixitaa has demonstrated her expertise across a wide range of areas including negotiation, budgeting, operations management, production management, and communication skills. Her work encompasses an impressive portfolio of films, TV shows, web series, and corporate films, highlighting her versatile talent and deep understanding of the creative and commercial aspects of production.

A seasoned producer, Dixitaa's strengths lie in her ability to manage the entirety of the production and commercial departments single-handedly, showcasing her exceptional leadership and organizational skills. Her specialized expertise in commercial deals, projections, cost control, budgeting, and contracts has been instrumental in the successful execution of numerous projects. Moreover, Dixitaa's proficiency in liaison work with government departments and industry associations, coupled with her thorough knowledge of accounting and taxation, makes her a formidable force in the industry.

Dixitaa's academic and additional qualifications further complement her extensive professional experience. With a Bachelor of Commerce degree from Bombay University, and diplomas in computer programming, multimedia, and business management, she possesses a strong foundation that supports her creative endeavors.

Her recent roles include leading positions at EndemoleShine India Pvt. Ltd., Culture Machine, and Colosseum Media Pvt. Ltd., where she successfully executed and delivered a variety of notable projects. These range from web shows and digital films to overseeing operations and setting up writer rooms for series development. Her tenure at BBC Studios India Pvt. Ltd. as Head of Operations for Fiction saw her expertly handling client development, production agreements, and the execution of popular web series and TV shows

Dixitaa Thakar's approach to mentoring at The Creative Roots will undoubtedly be influenced by her open-mindedness towards new and innovative ideas, her excellent team leadership, and her ability to maintain strong interpersonal relationships. As a mentor, she will be an invaluable asset to both the artists and clients of The Creative Roots, offering guidance, knowledge, and inspiration to foster growth and creativity. Her involvement signifies a commitment to excellence and innovation, promising a bright future for all projects under her mentorship.

Jigar Thakar stands at the forefront of The Creative Roots, guiding the creative studio with visionary leadership, deep-seated experience, and a commitment to innovation. His role as the founder epitomizes the studio's dedication to merging imaginative concepts with the latest technological advancements to forge advertising solutions that stand out.

With an illustrious career spanning over thirteen years in the video industry, Jigar's progression through various key positions, from post-production lead to creative producer, illustrates a broad and impactful skill set. His journey has seen him elevate startups into flourishing enterprises, showcasing his expertise not just in the creative aspects of production but also in fostering growth and excellence within his teams.

Jigar's approach to leadership transcends mere management; it's about fostering a creative environment where visual design and storytelling exceed expectations. His innovative spirit is underscored by the use of design and motion software, online tools, and artificial intelligence, introducing novel techniques to the advertising sector. He champions simplicity in solving complex problems, ensuring that creative excellence marks every project undertaken.

His career is marked by collaborations and leadership roles that have led to significant achievements, including liaising with Netflix, pioneering visual effects for ITC Bingo!, directing the entire production process for BGAUSS, and managing multi-lingual production and post-production for HUGGIES under challenging timelines.

Jigar boasts a rich skill set, with proficiencies covering growth marketing, video conceptualization, storytelling, editing, and direction. His ability to translate scripts into engaging storyboards and guide teams to deliver content that resonates with audiences highlights his editing and directorial expertise. His technical skills are equally impressive, with proficiency in Premiere Pro, After Effects, Final Cut, Photoshop, MidJourney, and ChatGPT, demonstrating his unwavering commitment to incorporating technology into creative processes.

At The Creative Roots, Jigar Thakar is not merely leading a creative studio; he's pioneering a movement that blends creativity with technological innovation, setting new industry standards and inspiring a culture that values creativity and excellence above all.

Notably, his work on the ITC Bingo! project not only showcased his pioneering approach to visual effects but also earned prestigious recognitions, including a Digies Award (1 Gold and 2 Silver) and Trendies Award (2 Gold). These accolades serve as a testament to his exceptional creativity and impact in the industry, underlining the transformative work being done at The Creative Roots.